For this project I collaborated with fellow designers Rebecca Wolinski, Julia Takamatsu, and Izzy Bulling to redesign the Democrat and Chronicle website for younger and more digitally focused audience.
Starting from interviewing people in the area in multiple age groups in order to create reliable personas, we found that a lot of people found the site as it was to be very confusing to navigate and to be very busy aesthetically. We also found the mobile app version and event pages to be largely unusable.
For our redesign we decided to clean up the site as it was, basing it off more modern sites like Buzzfeed and Vox, and turning into a more one stop shop styled site where you can catch up on news, sports, and culture in the area and create specific plans in the area from the site. We also wanted to remodel the app in the same light and to make it far more customizable as a newsfeed, giving options to decide on what type of news comes up first and favorite certain articles.
Thought At Work Title and Marketing
This page compiles the title sequence I made for TAW alongside Alec Burns and Erin Effinger(with soundtrack work by Riki Mistry), the social media marketing and design work I did, and the process work of both, including some of the original photography we took for the designs and video.
RIT Hockey Cards and Posters
This is a project I did through my job on the Sportszone design and marketing team where I collaborated on with fellow designer Nicole Langford, art director Jessica Cook, and photographer Riley Joslin in order to create the annual senior playing cards and posters for the RIT Hockey Teams.
These posters and cards work as both a gift to the RIT Hockey community and a final tribute for the RIT Hockey seniors, so we were looking to find a balance between seeming fun and showing off the players as cool and powerful.
Once the photoshoot was finished we got the work on finding ways to turn these images into something more graphic and iconic. For the posters we looked to do this through creating a colored form of kicked up ice particles that really make the players stand out. For the cards we went with a more graphic approach where we created metallic and icy forms out of the players numbers and made them curve around the players form to give them a real sense of strength and a mythic quality. In other words, we did a lot of things to make them look cool.
For a class project I worked with Margaret Sommers, Shelby Beswick, and Amber Stokes in order to create from scratch and brand a line of organic drinks that we could market to a younger audience. For our approach we chose to create and iced tea brand that leaned heavily into an eco-friendly and all natural direction. Each flavor is an herbal blend made to help the human body through all natural ingredients from the Earth, and we hope by picking this brand you will be, in a way, giving back to the Earth. This is what our brand and bottle design is built around. The name Tisan is a latin word meaning an all natural herb based drink that we are hoping to bring back in some forms of cycle, which along with the environmental reasons, is why we have the looping logo. It's also why we are creating a visual style that reflects older forms of anthropology based illustrations and art. Each bottle is made up entirely of tempered cardboard and condensed recycled paper that allows it to be lightweight and completely biodegradable. Thats why each bottle has instructions on it that tell you how to use as a planter for any number of seeds.
Crops to Keep
The Crops to Keep campaign was a user experience and marketing project I created with Ben Picard. We were assigned farmers in Saudi Arabia as a group we were supposed to help out with a lack of water, while also promoting more environmentally healthy practices.
Unfortunately, the government of Saudi Arabia has a tight grip on all media in the country and is not on the side of the eco friendly. Fortunately, after many hours of research, we found that these areas of Saudi Arabia had a direct trade relationship with areas of California and Arizona that was entirely even handed. We also found that Snapchat a Twitter were two forms of social media that were both very popular in the Saudi Arabia, and very hard for the government to censor.
With this info we created a pan-atlantic campaign that would connect these two areas of the world, educate them on how the Saudi Arabian government is treating them both, promote social media communication between the two, and hopefully get those in America to donate to our campaign in the hopes of building water conscious greenhouses in these farming communities. Those who donate will receive Crops to Keep tote bags and be connected to those who they are helping out through Twitter and Snapchat.